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Roseville Police Arrest Woman Suspected of Worldwide Credit Card Fraud

Roseville Police detectives have arrested a local woman suspected of making fraudulent charges on numerous credit card accounts she obtained through her marketing business. So far, detectives have contacted victims in California, Florida, Canada and Australia, and are attempting to contact scores of other suspected victims. Detectives believe the total losses from all victims may exceed $100,000.

Heather Lynn Lemere is the owner and marketing director of Salon Success Strategies, a company that provides marketing and consulting services for small businesses, primarily beauty salons, day spas and some medical or dental businesses. Through her business, Lemere obtained access to the customer databases of some of her clients, including credit card information. 

In late September, Roseville Police received information that from at least 2014 to the present, Lemere made fraudulent charges against the credit cards of some customers of her marketing clients. The victims detectives have talked to so far don’t know Lemere, and had no direct business relationship with her company. The fraudulent charges were billed at an increasing rate over time, starting at $89 per month, slowly increasing to $229 a month during recent months. Some victims disputed the charges, and were dropped from the scheme; others apparently didn’t question the transactions, and continued to be fraudulently charged each month. 

On December 21, detectives served search warrants at Lemere’s business on Blue Oaks Boulevard and on her home in Lincoln, seizing computers and other potential evidence. Lemere, age 41 of Lincoln, was arrested on that date on suspicion of grand theft and identity theft involving ten or more victims. She is being held without bail in the Placer County Jail.

Anyone who has discovered unauthorized charges from Salon Success Strategies or Lemere Holdings on their credit card statements is asked to contact Detective Jim Aguirre at

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